Magazine Industry Looks to Create ITunes for Print


Publishers Don’t Want Apple Tablet to Take Over Reader Relationship

by Nat Ives 

http://adage.com/mediaworks/article?article_id=139387

NEW YORK (AdAge.com) — Traditional publishers — concerned that Apple’s anticipated tablet computer could affect their business the way the iPod disempowered music publishers — are discussing possible strategies, including an industry-wide digital storefront where tablet users could buy digital issues or subscriptions without going through iTunes or the App Store.

Photo by Jesus Diaz©

apple-tablet-mockup-100109

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2 comments

  1. The publishers still own the content. If they don’t want someone else taking over the reader relationship, they have to digitize everything and share with their readers as soon as possible.


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