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Jarvis – Value of Art


June Jarvis

Art 85

The value of Art

 

Just like a “picture can speak a thousand words” so can a work of art. But what determines the value of art work? What is value? Does the artist, or is it the abundance, or insufficient amount of pieces that were created actually choose the value? Is it the background the artist came from, having wealth or none at all? Value is the regard that something is held to deserve; the importance, worth, or usefulness of something. It is the estimate the monetary worth of (something) and consider (someone or something) to be important or beneficial; have a high opinion of It is not easy to put a price tag on someone work of art. It takes a lot of time to think and hard work to turn a work of art in to a masterpiece.

Many artists create works of art in order to send a message to every by showing their feelings and emotions through their work and it could be what audience thinks of it as well. I think that is what gives a work it value. When many others understand and could relate to the work no matter how many times it is replicated its value will never die but only grow with more popularity.  There are also many other things that can give a work of art it value. There is a lot of information that goes into whether or not a piece is valuable and it is assessed on “the recent market valuations of similar works”(Marks).

Value could be “who created this piece of art?” Is the artist well known? If it’s made by “a group or assistants to an individual artist, it will probably be worth less” (Marks). I think all art work has a certain value to it either digital or hand painted. There have been many debates for whether or not a digital work of art has any significant value. Most often they don’t simply because they could be easily replicated. But what to the emotion feeling behind it? As long as that work has influenced others in some way for it to be forever memorable how could one put a price value on that. One digital art that I believe have a great influence on our society is the “I Love NY” logo.

I think that even digital art could be worth millions or even billions liken the “ I Love NY” logo is not only the State of NY logo but it was used for tourism attraction but more so many multimillion companies would use this logo for high end fashion, expensive perfume bottles but even a song was made from this logo. Beyond traditional travel souvenirs, the logo can now be found on high-end T-shirts, perfume and – coming soon – bottles of New York spring water.

It is a cash cow for the state. But more importantly the license for this logo actually increased over the years. The New York‘s iconic tourism logo is reaping millions of dollars in licensing fees, the Daily News has learned.”‘I Love New York’ is a world recognized and beloved brand and it has meaning for a lot of people. Goods with the distinctive logo can be bought in far-off locations like LondonItaly and Japan. The state, which began licensing the logo in 1994, took in more than $1.83 million in fees during fiscal 2011, up from $1.5 million the year before, ESDC officials said. It is a multimillion-dollar licensing program that continues to grow. This shows me that even digital art has value. No matter here you go and the amount of time that goes by this logo would die. Its value just continues to increase as time goes by. (NYDailyNews)

 

According to Wikipedia I Love New York is both a logo and a song that are the basis of an advertising campaign and have been used since 1977 to promote tourism in New York City, and later to promote New York State as well. The trademarked logo appears in souvenir shops and brochures throughout the state, some licensed, many not. The song is the state song of New York. The logo consists of the capital letter I, followed by a red heart symbol, below which are the capital letters N and Y, set in a rounded slab serif typeface called American Typewriter.

In 1977, William S. Doyle, Deputy Commissioner of the New York State Department of Commerce hired advertising agency Wells Rich Greene to develop a marketing campaign for New York State. Doyle also recruited Milton Glaser, a productive graphic designer to work on the campaign, and created the design based on Wells Rich Greene’s advertising campaign. Glaser expected the campaign to last only a couple months and did the work pro bono. The innovative pop-style icon became a major success and has continued to be sold for years. In the popular mind (though this was not the original intention) the logo has become closely associated with New York City, and the placement of the logo on plain white T-shirts readily sold in the city has widely circulated the appearance of the image, making it a commonly recognized symbol. Glaser’s original concept sketch and presentation boards were donated by Doyle to the permanent collection of the Museum of Modern Art, New York.

The image became especially prominent following the September 11 terrorist attacks on the city, which created a sense of unity among the populace. Many visitors to the city following the attacks purchased and wore the shirts bearing the I Love New York logo as a sign of their support. Glaser created a modified version to commemorate the attacks, reading “I Love NY More Than Ever”, with a little black spot on the heart symbolizing the World Trade Center site. The black spot approximates the site’s location on lower Manhattan Island. The poster was printed in the New York Daily News and was a fundraiser for New York charities supporting those affected by the attacks. Added text at the bottom encouraged people to “Be generous. Your city needs you. This poster is not for sale.” (Wikipedia)

In conclusion the true of a work of art is not entirely about the price attached to it and money people are will to pay. At times it is about the emotion that comes behind it.  What it truly means to people and how it influence their lives. It does not matter only about the rarity or the artist itself but message it conveys to others even as time goes by. I work could be either digital or even a painting once means something to someone and it had contributed to the society in some way the value of that work is priceless.

Cited

–       “Andy Warhol’s Marilyn Prints.” Andy Warhol’s Marilyn Prints. N.p., n.d. Web. 26 Oct. 2012. <http://www.webexhibits.org/colorart/marilyns.html&gt;.

http://en.wikipedia.org/wiki/I_Love_New_York

–       http://www.nydailynews.com/new-york/love-new-york-iconic-tourism-logo-raking-millions-licensing-fees-state-article-1.955282#ixzz2kav0HSwb

 

–       Kazis, Richard. “Benjamin’s age of mechanical reproduction.” Jump Cut. N.p., 2004. Web. 7 Nov. 2013. <http://www.ejumpcut.org/archive/onlinessays/JC15folder/WalterBenjamin.html&gt;.

–       Marks, Tia. “What makes an Art Work Valuable.” Art Now. N.p., 04 Jan 2012. Web. 7 Nov.2013. <http://gborzov.wordpress.com/2012/01/04/what-makes-an-art-work-valuable-tia-marks/&gt

 

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One comment

  1. June,
    Excellent stuff and the only one to use design as an example. Great stuff, however your sequence of paragraphs is a bit off setting. They are all great points – just in the wrong order. Don’t rewrite just wanted to tell you that. Good work overall.


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